About "Acme, Inc."
Since 1981, "Acme, Inc." has successfully designed and implemented numerous projects for commercial, industrial, and governmental clients throughout North America and abroad. Over the years, its success and growth can be attributed to flexibility, strong business partner alliances, and an extensive knowledge base. These attributes enable "Acme, Inc." to execute virtually any project on time and within budget constraints. …
If you don’t quite understand what Acme does, that’s the point. Gongol (an excellent blog) found this actual example of a typical company website “About Us” post.
I have often found similar company websites and wondered: “what do you do?” Why should it be that hard for company to explain what they do, after all, they do this for a living don’t they? The other thing I can never understand is why don’t these companies quote prices? Am I really going to do business with a business that is afraid to quote prices? If it is hard to state exactly what you service will cost, give an example. This gives the customer some information to work with.
If you expect your website to bring in customers, put some effort into it.